Best-practice responsible tourism
Fair Trade Tourism is a non-profit organisation promoting best-practice responsible tourism in Africa. We grow awareness about responsible tourism in Africa and assist tourism businesses to operate more sustainably through our membership and certification programmes.
Fair Trade Tourism certifies tourism businesses in South Africa, Madagascar, Mozambique and Zimbabwe, and has formal recognition agreements with equivalently benchmarked certification programmes in Namibia, Seychelles, Botswana, Kenya and Tanzania.
Fair Trade Tourism runs a membership programme for tourism businesses that are keen to embark on the path towards best-practice sustainability and need toolkits and business development services to assist them.
The mark of best practice
Today's travellers to Africa are more aware than ever before and are attracted to meaningful, authentic experiences and tourism products that have achieved globally recognised standards.
The Fair Trade Tourism certification label represents best-practice responsible tourism – defined by fair wages and working conditions, fair purchasing and operations, equitable distribution of benefits and respect for human rights, culture and the environment.
Fair Trade Tourism understands the positive impact that fair and sustainable tourism can have in local communities and aims to amplify visitor experiences, creating truly transformative tourism options for both tourist and tourism trade alike.
By choosing the mark of best practice, travellers are directly contributing to the livelihoods of everyone involved in their trip, from the staff who work for the establishments they stay at, the communities they support and the suppliers who provide them with services.