The Alliance

The Sustainable Tourism Certification Alliance Africa, formerly known as the Sustainable Tourism Network Southern Africa (STNSA), is an alliance of sustainable tourism certification stakeholders in Africa, with an initial focus on countries in southern and East Africa.

The Alliance aims to enable an integrated approach to sustainable tourism certification throughout the continent.

Vision: a collaborative, integrated approach to sustainable tourism standards-setting and certification in Africa for the benefit of people, the environment and business.

Mission: to serve as a platform for generating and sharing knowledge, skills, capacity, networks and other resources to create a more enabling environment for sustainable tourism standards and certification in Africa.

The Alliance’s overall objectives

  • Build regional capacity to reduce poverty, improve livelihoods, and promote resource efficiency through sustainable tourism management practices
  • Facilitate an integrated approach to sustainable tourism standards-setting and certification that will achieve higher levels of market and development impact, as opposed to certification systems operating in isolation from one another

The Alliance’s specific objectives

  • Facilitate the sharing of best practice and harmonisation among sustainable tourism standards-setting and certification bodies in Africa
  • Generate knowledge and understanding of demand for sustainable tourism products in Africa’s major tourist source markets
  • Increase demand for certification by travellers, tour operators and tourism businesses by demonstrating the added value
  • Stimulate activities and investments of the private sector to promote sustainable tourism by demonstrating the benefits and opportunities of particular management practices, and the impacts of sustainable tourism initiatives
  • Represent the interests of members in international meetings, conferences and forums
  • Facilitate the implementation of specific projects that are relevant to sustainable tourism as identified by member

Categories of membership

  • Certification scheme owners and certification bodies based in Africa
  • International and/or regional certification scheme owners and certification bodies involved in tourism certification in Africa
  • Business development service providers (BDSPs) in Africa providing services to tourism businesses and/or certification schemes
  • Tourism boards and tourism ministries responsible for creating an enabling environment for sustainable tourism certification/seeking to position their responsible destinations in the marketplace
  • Regionally focused organisations with a stake in sustainable tourism certification

Fair Trade Tourism (FTT) is the appointed Alliance Secretariat until 2015. 

For more information, visit www.sustainabletourismalliance.co.za or contact the Secretariat at secretariat@sustainabletourismalliance.co.za.