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About Us

Fair Trade Tourism is the leading organization representing responsible tourism in Africa. We grow awareness about responsible tourism to travellers, assist tourism businesses to operate more sustainably and facilitate the Fair Trade Tourism certification and memberships programmes.

Our certification label stands for fair wages and working conditions, fair purchasing and operations, equitable distribution of benefits and respect for human rights, culture and the environment.

Our vision is to see improved, resilient livelihoods and environments through the development of fair and sustainable tourism. We aim to achieve this through the inclusive development of tourism businesses, advocacy, awareness raising and partnership dialogue.

What we do

What we do

We promote fair and responsible business practice across Africa through our membership and certification programmes. read more
six principles

The six principles of Fair Trade Tourism

All participants involved in a tourism activity should get their fair share of the income, in direct proportion to their contribution to the activity.read more
Our Programme

Our programme

The programme has been operating since 2003, and at the end of 2010, it became the first tourism certification programme in Africa.read more
The Alliance

The Alliance

Fair Trade Tourism is a member of The Sustainable Tourism Certification Alliance Africa and currently serves as the organisation’s secretariat. read more
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