Fair Trade Tourism is the leading organization representing responsible tourism in Africa. We grow awareness about responsible tourism to travellers, assist tourism businesses to operate more sustainably and facilitate the Fair Trade Tourism certification and memberships programmes.
Our certification label stands for fair wages and working conditions, fair purchasing and operations, equitable distribution of benefits and respect for human rights, culture and the environment.
Our vision is to see improved, resilient livelihoods and environments through the development of fair and sustainable tourism. We aim to achieve this through the inclusive development of tourism businesses, advocacy, awareness raising and partnership dialogue.