Fair Trade Tourism (FTT) is a non-profit organisation that promotes responsible tourism in southern Africa and beyond.

The aim of FTT is to make tourism more sustainable by ensuring that the people who contribute their land, resources, labour and knowledge to tourism are the ones who reap the benefits. 

This is done by growing awareness about responsible tourism to travellers; assisting tourism businesses to operate more sustainably; and by facilitating a Fair Trade Tourism certification programme across southern Africa.

Tourism businesses that adhere to the FTT standard use the FTT label as a way of signifying their commitment to fair and responsible tourism. This includes fair wages and working conditions, fair purchasing and operations, equitable distribution of benefits and respect for human rights, culture and the environment.

By selecting an FTT-certified business, travellers are not only assured that their holiday benefits local communities and economies, and that the business is operated ethically and in a socially and environmentally responsible manner, but they will also have a more fulfilling holiday experience.

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New study on cross-border tourism in Southern Africa to be presented at Alliance Conference

  • May 05, 2015 - New study on cross-border tourism in Southern Africa to be presented at Alliance Conference

Fair Trade Tourism has been commissioned by GIZ, the leading German agency for international cooperation, to conduct a study on the opportunities and constraints for increased cross-border tourism in the Southern African Development Community (SADC) region.
The main findings and recommendations of the study will be presented in…

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What others say

“FTT certification has improved teamwork, educated the customer, formalised written policies and raised the profile of businesses that care about the way in which they operate, their employees and their customers.”
– Sani Lodge Backpackers testimonial
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