Fair Trade Tourism (FTT) is a non-profit organisation that promotes responsible tourism in southern Africa and beyond.

The aim of FTT is to make tourism more sustainable by ensuring that the people who contribute their land, resources, labour and knowledge to tourism are the ones who reap the benefits. 

This is done by growing awareness about responsible tourism to travellers; assisting tourism businesses to operate more sustainably; and by facilitating a Fair Trade Tourism certification programme across southern Africa.

Tourism businesses that adhere to the FTT standard use the FTT label as a way of signifying their commitment to fair and responsible tourism. This includes fair wages and working conditions, fair purchasing and operations, equitable distribution of benefits and respect for human rights, culture and the environment.

By selecting an FTT-certified business, travellers are not only assured that their holiday benefits local communities and economies, and that the business is operated ethically and in a socially and environmentally responsible manner, but they will also have a more fulfilling holiday experience.

News Feed

FTT Calls Industry to protect children against sex tourism

  • June 03, 2014

The Child Protection Code (The Code) is an international industry-driven initiative with a mission to provide awareness, tools and support to the tourism industry to prevent the sexual exploitation of children.  The goal of the Child Protection Code is to work with travel and tourism companies to combat child sex…

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What others say

“Our guests feel more secure knowing that we have Fair Trade accreditation and this is a growing trend. Fair Trade has empowered our staff and given us a platform to keep improving on. We are complimented on our staff's service delivery and their genuine warmth towards people and their attitude to their tasks. One tour operator wrote ' ....having been involved in the hotel and catering industry myself since the early 1970s I have to admire the effectiveness of your staff training, their loyalty, friendliness and willingness to do THAT much extra. You are indeed blessed to have firstly found such employees and secondly been able to bring out the best in them.' Fair Trade has also equipped us with an excellent marketing resource where we are a part of a network of like-minded individuals. Fair Trade has made us more aware of business practices throughout the world and we are now more intent than ever to purchase, wherever possible, from suppliers who employ Fair Trade principles, knowing that there is no exploitation taking place.”
– Leshiba Wilderness testimonial
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