Fair Trade Tourism (FTT) is a non-profit organisation that promotes responsible tourism in southern Africa and beyond.

The aim of FTT is to make tourism more sustainable by ensuring that the people who contribute their land, resources, labour and knowledge to tourism are the ones who reap the benefits. 

This is done by growing awareness about responsible tourism to travellers; assisting tourism businesses to operate more sustainably; and by facilitating a Fair Trade Tourism certification programme across southern Africa.

Tourism businesses that adhere to the FTT standard use the FTT label as a way of signifying their commitment to fair and responsible tourism. This includes fair wages and working conditions, fair purchasing and operations, equitable distribution of benefits and respect for human rights, culture and the environment.

By selecting an FTT-certified business, travellers are not only assured that their holiday benefits local communities and economies, and that the business is operated ethically and in a socially and environmentally responsible manner, but they will also have a more fulfilling holiday experience.

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FTT Executive Director to exit organisation

  • March 24, 2015 - FTT Executive Director to exit organisation

After 14 years at the helm of Fair Trade Tourism (FTT), Executive Director Jennifer Seif has announced that she will be leaving the organisation at the end of June 2015. Read More

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What others say

“We have found that having the business certified, allows guests to see that their money benefits the communities around them, specifically in the community projects that The Backpack supports. It makes the staff themselves see that we don't believe in them being paid unfairly, thus they know that they get paid fairly, and even monthly tips are distributed evenly. Travellers are more selective these days about selecting "green products" and being a Fair Trade Certified establishment has helped guests select to stay with us, rather than your non-certified establishment around the corner.”
– The Backpack testimonial
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