Marketing platforms

Joint marketing

Fair Trade Tourism (FTT) works closely with South African Tourism (SAT) to promote South Africa as “the world’s first Fair Trade Tourism destination”.

We do this through distribution of collateral, inclusion of FTT news in SAT newsletters and blogs, participation in trade and road shows and through joint marketing agreements (JMAs).

FTT has successfully concluded two JMAs with SAT, one focusing on European source markets (2011) and one focusing on the USA and Australia (2012).

As new opportunities become available, we will inform you and indicate how your business can benefit from the partnership.


FTT partners with a number of media and distribution channels to provide platforms to promote FTT and FTT-certified businesses. This takes many forms and examples of current partnerships are:

  • Tour operators that commit to provide preferential exposure to FTT-certified businesses, or to promote complete FTT-certified Fair Trade holidays. Click here to see current tour operator partners
  • Online distributors that give FTT-certified businesses preferential exposure. Through the Sabre Eco-certified Hotel Programme, all FTT-certified businesses listed in the Sabre GDS are clearly indicated
  • Industry news portals. FTT has scheduled news exchange agreements with WTTC’s Tourism for Tomorrow newsletter and SATIB, and many other industry news portals regularly feature our media releases (such as Tourism Update, Travel Mole and the Adventure Travel Trade Association)
  • Local travel magazines. FTT has an excellent relationship with both Getaway and Africa Geographic, which regularly feature FTT updates and editorials. We have also in the past facilitated many competitions in the electronic and social space
  • Awareness-raising NGOs in source markets. FTT has long-standing relationships with many awareness-raising NGOs in important source markets. These partners promote FTT on a regular basis through distribution of hard copy and electronic collateral, news updates, blogs and editorial features. Examples of European partners include Tourism Concern (UK), EED – Tourism Watch (Germany), Schyst Resande (Sweden) and akte (Switzerland)

We hope to strengthen these media and distribution channel partnerships going forward, and would like your input.

Is there a particular platform that you feel would be suited to promote FTT and FTT-certified businesses? Would you like to provide a competition prize for a featured competition with Getaway or Africa Geographic? Do you have news that is suited for a particular source market partner? If so, let us know!

To learn about the Tourism Marketing South Africa (TOMSA) - a levy collected by tourism businesses with the aim of contributing to the promotion of South Africa as the preferred tourist destination locally and internationally. Click Here