About us

What we do

Fair Trade Tourism encourages and publicises fair and responsible business practice by tourism establishments in southern Africa and beyond.

We do this by offering a certification programme (and supporting activities) that endorses tourism establishments that meet stringent criteria: 

  • Fair wages and working conditions, fair operations, purchasing and distribution of benefits
  • Ethical business practice
  • Respect for human rights, culture and the environment

Our vision

Global leadership for fair, participatory and sustainable tourism.

Our mission

Through certification develop the market for Fair Trade Tourism in a way that benefits people, business and the environment.