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  • Fair Trade Tourism
    The mark of best practice
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What we do

We promote fair and responsible business practice across Africa through our membership and certification programmes.

The Fair Trade Tourism membership scheme assists tourism businesses to develop a foothold on the path to sustainability through the use of custom-designed benchmarking toolkits. Our certification programme, which endorses tourism establishments that meet stringent criteria following an intensive, independent third-party audit.

These criteria focus on:

  • Fair wages and working conditions
  • Fair operations, purchasing and distribution of benefits
  • Ethical business practice
  • Respect for human rights, culture and the environment

How we work

We promote fair and sustainable tourism enterprises with strong links to local communities and suppliers, focusing on:
  • Social and economic rural development;
  • Job creation;
  • Improvements in food security;
  • Creation of sustainable agricultural systems;
  • Improvement of access to water, sanitation and hygiene;
  • Improvement of access to renewable energy

The organisation's tourism development projects have been recognised across the world and it is known for its in-depth sustainable business development services which are based on strong and unbiased tourism and development expertise.

Fair Trade Tourism's membership scheme and certification programme are interactive processes. We work closely with tourism businesses as partners on their journey to sustainability, helping them to achieve their milestones and assist them on the path to certification. This partnership does not stop after certification has been achieved, as the organisation continues to offer guidance and support.

Where we operate

We also recognise like-minded certification programmes in other African countries and have mutual recognition agreements with the Seychelles Sustainable Tourism Label; Eco Awards Namibia; Responsible Tourism Tanzania and Botswana’s Ecotourism Certification Programme. We are currently working on several more such agreements to expand our African footprint.

Our mission

Through certification, develop the market for Fair Trade Tourism in a way that benefits people, business and the environment.
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Our current donors

Core funding (2012-2016):

Swiss State Secretariat for Economic Affairs (SECO)

SECO is the Confederation's competence centre for all core issues relating to economic policy. SECO is involved in providing measures to support macroeconomic policy reforms, infrastructure projects and programmes for promoting trade and investment.

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ)

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH draws on its wealth of regional and technical expertise and tried and tested management know-how to support the German government in achieving its objectives in international co-operation for sustainable development. It is also engaged in education work around the globe.

End Child Prostitution, Child Pornography and Trafficking of Children for Sexual Purposes (ECPAT) - Netherlands

Through a partnership agreement with ECPAT Netherlands, Fair Trade Tourism has implemented a 12 month awareness raising and capacity building campaign entitled “Reducing violence against children, with a special focus on sexual exploitation of children and child sex tourism”. The project ran until June 2016.

Belgian Technical Co-operation (BTC)

Through the generous support of BTC Fair Trade Tourism partnered with the Tourism Enterprise Partnership to provide business development support services to facilitate certification of South African tourism enterprises.
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